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Research papers

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
September 4, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, September 04). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe


Research papers

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Allen Cai, Ching Ling Ng
Company: Labbrand
May 9, 2017
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Citation

Cai and Ng (2017a, May 09). Streamlining the innovation process to maximize efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/streamlining-the-innovation-process-to-maximize-efficiency


Research papers

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010
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Citation

Depeux and Djurovic (2010a, November 18). Semiotics of taste . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiotics-of-taste-